The negative impact of Covid-19 is all around us. We read it. We see it. We feel it.
Every time we open our newsfeed, we read the alarming statistics: infections, deaths, layoffs, bankruptcies, and families desperate to put food on the table.
Sometimes it’s overwhelming. Sometimes it feels like there is only bad news.
But like any challenging situation, there are always silver linings. Maybe more than one.
You just have to notice; you just have to be purposeful in your search.
In fact, as I look around these days, I’m sure I spy a gold lining or two.
The Gold Linings
We at Rockin’ Baker are beyond thankful to healthcare workers, delivery personnel, and all those working in essential businesses such as grocery retail.
Consider this a heartfelt thank you from the Rockin’ Baker team.
We’re witnessing our neighbors right here in Northwest Arkansas—local heroes right next door—go beyond the call of duty to care for the most vulnerable members of our community.
Just open your social feed and you know what you’ll see? Campaign after campaign, initiative after initiative to serve the downtrodden during this unprecedented crisis. You’ll see local non-profits and businesses being highly creative as they find ways to continue pursuing their missions and providing their valuable services.
Across our community, individuals and organizations alike are opening their checkbooks to donate, with some even selflessly donating their stimulus checks to help others.
The Gold Side
It’s common to hear people talk about silver linings.
But, when you witness all this generosity pouring in every single day, I prefer the term gold linings…made possible, naturally, by people with hearts of gold.
Gold linings from gold hearts.
The dark side, well, it’s out there. For sure, it’s out there.
But we can’t afford to dwell completely on the dark side, to the neglect of the “gold side.”
Even as we mobilize our resources and talents to respond to the pain and suffering around us, we should take time to appreciate how this crisis is bringing out the best in us.
There is a long road before us; the need is unimaginable.
But the gold side can strengthen and sustain us for the challenge.
I specifically want to thank supporters of Rockin’ Baker for joining us on this journey.
This journey to the gold side.
The Rockin' Baker
Hi, I'm Daymara Baker, founder and CEO of Rockin' Baker. Venezuela native. European-style baker. Proud American and Northwest Arkansan.