A seasoned businesswoman and lifelong creative spirit with a heart for helping others, Daymara Baker found her calling on an international flight to visit her family.
In 2015, freshly after her decision to leave a senior position at a multinational CPG brand, Daymara reclined in her airline seat, and before the plane’s wheels were down in the Caribbean, the entire concept for Rockin’ Baker unraveled in her mind’s eye, just like an in-flight movie.
Her friends call this mid-air epiphany her calling, the first step in realizing a destiny that combines her accumulated business experience with her passion for helping people.
As an artist, Daymara has experimented with a number of mediums, from oils and clay, to Farmers Market ingredients and, ultimately, dough.
Cofounder of NWA Community Creative Center in Fayetteville, Arkansas, and a champion for Women’s Foundation of Arkansas, Daymara knew at once that a social enterprise like Rockin’ Baker would be a powerful multiplier for the community, using something as humble as a rustic loaf of sourdough bread as a catalyst for empowering the disadvantaged, breaking the cycle of poverty and paying forward the gifts of self-sufficiency and fulfillment.
Her vision for Rockin’ Baker is to leverage the organization as a training platform and place of equilibrium to help people feel empowered, valued and confident to move onto their own callings as productive, thriving members of society.
Looking back, the kernels of Daymara’s Rockin’ Baker adventure may have revealed themselves in her early artwork, according to Daymara’s mother. As a teenager, Daymara painted a still life that depicted a loaf of bread as the show-stopping centerpiece. Once Daymara gave a name to her vision for Rockin’ Baker, her mother shipped the original canvas from Venezuela, so the oil painting can grace the wall of the bakery in Fayetteville, Arkansas.
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